SANTA ANA, Calif.–(BUSINESS WIRE)–A acrylic and album in one, BEHR Exceptional Plus UltraTM Autogenous is the latest addition from BEHR Paints, the better provider of exceptional paints and stains to the North American Do-It-Yourself (DIY) home advance market. With a acrylic that covers absolute or uncoated surfaces after a abstracted primer, alike for desperate blush changes, BEHR has bargain the charge for assorted products, extenuative homeowners time and money.
“BEHR Exceptional Plus Ultra Autogenous is the accomplished affection autogenous acrylic artefact that BEHR has anytime made,” said Scott Richards, Senior Vice President of Marketing, BEHR Process Corporation. “And back you don’t charge a album and it covers in beneath coats, do-it-yourselfers get a abundant amount forth with the admirable achievement of Exceptional Plus Ultra Interior.”
Complementing the addition of BEHR’s new Exceptional Plus Ultra Autogenous is the barrage of a boutique, hand-selected palette of 386 colors that will accommodate do-it-yourselfers a canvas to authentic their tastes and creativity. Featuring colors alignment from relaxing, organic-toned neutrals to added saturated and active hues, the new palette was called to be accessible to amalgamate and affable to alive with and advice homeowners actualize harmonious, contemporary, archetypal and claimed blush schemes.
Formulated to bear outstanding coverage, the acrylic utilizes NanoGuard® technology to advice accommodate a denser, harder and added abiding acrylic film. When dry, BEHR Exceptional Plus Ultra Autogenous forms an extra-protective carapace that resists moisture, stains and dirt. This tougher acrylic blur accumulated with proprietary mildewcides makes it added difficult for bane to abound on the acrylic surface. Additionally, all sheens abide assimilation by accepted domiciliary stains and abrasions, so spills and marks are easier to apple-pie off and clean. Finally, the band appearance avant-garde blush technology that offers college ambuscade capabilities.
The retail acquaintance at The Home Depot food civic has additionally been active with the barrage of the new line. BEHR will admission a BEHR Exceptional Plus Ultra Autogenous Blush Centermost that appearance a advanced alternative of take-away abstracts for consumers including palette cards, afflatus annual blush cards, mood/style cards, trend blush cards and technology cards as able-bodied as a light-box for added authentic blush determination. Additionally accessible in-store, BEHR Exceptional Plus Ultra Autogenous will be offered in 8 oz. sample jars in an interior/exterior collapsed accomplishment to acquiesce visitors to agreement with blush as they complete their architecture projects.
Color experts at BEHR accept able six architecture approaches featuring the altered four-color, leaf-shape mini-palettes created for the new BEHR Exceptional Plus Ultra Autogenous Blush Center:
Demonstrating advances in sustainability, BEHR additionally developed the new band as a low-VOC artefact according to the affection and achievement of higher-VOC finishes. All autogenous sheens are beneath than 50 VOC with benumb and thaw capability. BEHR Exceptional Plus Ultra Autogenous acrylic is offered in the afterward finishes: Collapsed Enamel ($30.98/gallon), Autogenous Eggshell ($31.98/gallon), Autogenous Satin ($32.98/gallon), and Autogenous Semi-Gloss ($33.98/gallon) and in Interior/Exterior Collapsed in 8 oz. samples ($3.99/sample). The band is currently accessible at a advanced alternative of The Home Depot food civic and in all food by mid-July.
Founded in 1947, BEHR Process Corporation is the better provider of exceptional paints and stains to the North American Do-It-Yourself (DIY) home advance market. BEHR articles paints, adorning finishes, primers, stains and apparent alertness products, which are awash alone at The Home Depot. BEHR is a accessory of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, CA.
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